Group show

In recent years, phrases like “bridging gaps,” “meeting at the intersection,” and “blurring boundaries” have become standard jargon for tech companies attempting to navigate the art market. These low-effort PR expressions, now teetering between meme and cliche, reduced once avant-garde work of exploring new territories – whether through pure artistic vision or pushing the technology to its limit – to catchphrases. As a result, artists genuinely “working at the intersection” are often dismissed, particularly as their work demands time and consideration to fully appreciate its innovative impact.

This exhibition aims to reclaim the boldness and excitement of exploring the unknown, mixing, blending, and yes, blurring lines. It seeks to capture the complexity of media art and highlight the intricate ambition and vision of artists whose work exists within this evolving space of possibility, embracing an authentic exploration of what digital medium is—and what it could become.

It also resonates within a broader cultural context of fluid roles and identities within the art world. Blurring boundaries opens up new ethical questions—such as conflicts of interest and insider trading—at times implying wrongdoing. Yet, this shift also brings a positive side, fostering democratisation and openness to practices that defy traditional categories. The often elitist art world is invigorated with a mixture of genres and “low-bro” practices blurring the rigid line of "fine art.”

Blurred Lines at Load brings together artists who challenge the clear-cut separation of physical and digital realms, pioneering new ways to perceive virtuality and humanity’s place within this technology-shapen world, and those, who try to elevate the medium to wider acceptance. By experimenting with visual form, technology, and interaction, these artists are redefining our perception of art, nature, and history.

In this show, some artists use surrealism to question the confines of reality, creating works that challenge visual and cognitive perceptions, while others strive to achieve the same result with purely abstract works.